btobwhitepaper

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Learn the eight deadly sins of content marketing, from the structural (don't overlook calls to action) to the intangible (what not to focus on). Five experts participated in a fascinating panel discussion: Ardath Albee, Marketing Interactions; Matt Heinz, Heinz Marketing; Carmen Hill, Babcock & Jenkins; Craig Rosenberg, The Funnelholic; and Marcus Sheridan, The Sales Lion – and you get the benefit.

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